Marketing report 1 Essay Example | Topics and Well Written Essays - 750 words

Marketing report 1 - Essay Example Reports from social media comment that 75% of internet users actively participate in social platforms, which shows that online review of products will continue, and companies will not have control of the same. Similarly, consumer preferences are dynamic; hence, consumers are gradually becoming the brand managers. From such a standpoint, the consumers will continue sharing their opinions because they want companies to make or produce products in a particular manner. Such has a variety of implications, one; consumers are going to rely on online reviews to consider buying or consuming particular products. In addition, marketing will take a different dimension, in that; the ads on different products will gradually lose meaning. This means that, the message on a certain product will not serve as a motivator to consuming behavior. In other words, brands will not control the message because consumers are gradually becoming brand managers for the products they consume. Companies that fear online brand review should change their tact. Doing so is strategic, and consumers will find a sense of belonging, in that; they can give, their opinions and companies use them to create preferred products. Similarly, the feedbacks are not only beneficial to consumers, but also offer insight to marketers; hence, they can incorporate user-generated reviews into their marketing strategies (Adamczyk). Concerning the function of social media in marketing, the Gap Model of Service Quality applies. From the article, it is evident that renowned brands are shunning consumers from giving their feedbacks, particularly negative reviews for their products. However, considering that the consumers are becoming brand managers; therefore, there is a clear gap. The online reviews are suggestions on what the consumers expect, and what companies perceive they want. As for such, the companies fail to appreciate the consumer’s

Samsung - Organization Behavior Essay Example | Topics and Well Written Essays - 2000 words

Samsung - Organization Behavior - Essay Example The three dimensions of management are summarized to be technical, conceptual and human.is important for the managers to evolve meaningful solutions and techniques for resolution of complex management problems, by employing innovative technological solutions that provide answers to problems people and organizations are having. For achieving management success, it is important to understand the extent of involvement of human resources needed for the deployment of these resources. COMPANY AND HENRI PRINCIPLES Samsung International has applied the principles of Henri Fayol, the father of management. The Samsung International has split the workforce into certain segments and has achieved better production and quality work input. The practice of division of work has provided the employer with an opportunity of maximizing employee efforts. It is applicable to all work including research and technical applications. There are limitations to specialization which are determined has been determ ined by the application. The company has stressed the importance and role of the authority, and therefore the authority has the rights to give orders and the power to exact obedience. Samsung International has made a clear distinction between a manager's official authority deriving from office and personal authority created through individual personality, intelligence, and experience. The company has introduced certain rules and regulations to ensure that there exist obedience and respect between the firm and its employees.